The Mobile Leprechaun meme stems from a legendary 2006 local news segment by WPMI-TV in Mobile, Alabama, regarding a reported leprechaun sighting in the Crichton neighborhood. The video became an early YouTube sensation due to its eccentric cast of characters, including a man with a magic flute—which was actually a piece of scaffolding—and a hilariously crude amateur sketch of the creature. It is widely considered one of the first truly viral local news stories, capturing a unique blend of urban folklore and internet humor. Users typically use the template to mock absurdity, express a desire for wealth, or reference the crackhead theory proposed by one of the interviewees during the broadcast.