The 'Milking' meme typically features a cartoon illustration of a farmer aggressively milking a thin, exhausted-looking cow. It serves as a visual metaphor for the over-exploitation of a particular brand, franchise, or idea long after its initial peak of quality. First gaining traction in gaming communities to criticize developers releasing endless sequels or DLCs, the template has since evolved to cover everything from movie studios to social media trends. It perfectly captures the collective exhaustion of fans when a beloved property is squeezed for every last drop of profit or relevance.