The 'I Can Milk You' meme originates from a June 2020 Minecraft gaming video by YouTuber Markiplier, titled 'I am the King of the Squirrels.' During the video, Markiplier approaches a cow and utters the now-iconic phrase while preparing to gather milk. The screenshot quickly transitioned into a viral meme used to describe corporations, movie studios, or content creators who continue to exploit a specific franchise or idea for financial gain long after its peak. It serves as a humorous critique of commercial greed and the lack of originality in modern media, often featuring logos or names placed over Markiplier and the cow to represent the exploiter and the exploited.