During the 2020 Democratic primary, billionaire Mike Bloomberg's campaign launched a series of digital billboards across the United States featuring deadpan, non-political insults directed at President Donald Trump. Examples included claims that Trump eats burnt steak with ketchup or that he 'lost the popular vote.' The internet quickly turned these simple, blue-and-white layouts into a versatile meme template. Users began swapping out the original text for increasingly absurd or niche grievances, using the billboard format to state controversial opinions as though they were high-budget campaign slogans. It remains a popular choice for lighthearted roasting and presenting 'wrong opinions' as public service announcements.