The 'Opulance' meme stems from a hilarious moment in Season 11 of RuPaul's Drag Race during the 'Diva Worship' challenge. Contestant Mercedes Iman Diamond was meant to say the iconic line 'Opulence! You own everything!' from the ballroom documentary Paris is Burning. However, her unique pronunciation—sounding like 'Opulance'—and her misquoting the line as 'You earn everything' turned a scripted moment into an unintentional viral sensation. The meme is widely used to celebrate or ironically mock displays of wealth, glamour, and high-fashion energy, cementing Mercedes as a legendary figure in drag meme culture for her enthusiastic and memorable delivery.