The 'Club 96' meme stems from an iconic episode of RuPaul's Drag Race All Stars 4 during a nightclub branding challenge. Drag superstars Naomi Smalls and Valentina presented a concept that consisted almost entirely of them whispering 'Club 96' in a seductive, breathy tone rather than explaining their business plan. While the judges found the presentation lacking in content, the internet immediately latched onto the sheer absurdity and effortless confidence of the duo. Today, the meme is used to represent repetitive ideas, fashion-over-function failures, or any situation where someone is trying to act 'chic' while saying absolutely nothing of substance.