Mellstroy, whose real name is Andrey Burim, became an internet phenomenon through his high-energy, often controversial live streams on platforms like YouTube and Kick. Known for his extravagant lifestyle, gambling habits, and bizarre challenges, his likeness transitioned into meme culture primarily through short-form video clips on TikTok and Instagram Reels. These memes typically feature him dancing to upbeat phonk music or walking confidently toward the camera, often used to represent 'flexing' wealth, sudden confidence, or a feeling of chaotic success. Despite various platform bans, his image remains a staple of the 'slav-core' and gambling-related meme spheres, symbolizing an unpredictable and ostentatious online persona that resonates with Gen Z humor.