This meme stems from media coverage of the pronatalist movement, specifically spotlighting couples like Malcolm and Simone Collins who advocate for high-IQ individuals to have large families to combat declining birth rates. The phrase 'Meet the Elite Couples Breeding to Save Mankind' became a viral headline that the internet quickly turned into a template for satire. It is frequently used to mock the perceived arrogance of the movement, the sterile aesthetic of the associated photography, or to ironically apply the 'elite' label to everyday chaotic situations like a messy household or a couple arguing over trivial domestic matters.