Released in 2004, the cult classic film Mean Girls features an iconic moment between Gretchen Wieners, played by Lacey Chabert, and Regina George, played by Rachel McAdams. In the scene, Gretchen repeatedly uses her invented slang 'fetch' to describe things she finds cool, prompting Regina to finally snap and say, 'Gretchen, stop trying to make fetch happen! It's not going to happen!' This clip is a staple of internet culture, used to mock anyone trying too hard to force a new trend, slang, or social dynamic that simply isn't landing. It perfectly represents feelings of secondhand embarrassment, blunt rejection, and the futility of forced popularity. Common uses include calling out brands for using outdated memes or friends for trying to start a niche hobby. Example captions include: 'When the marketing team tries to use Gen Alpha slang,' 'Me trying to make my friends watch a 4-hour video essay,' or 'Trying to make a new nickname stick in the group chat.'