Master Cheeks is a satirical nickname given to Master Chief (John-117) following his portrayal in the Paramount+ Halo television series. The meme gained massive traction after a Season 1 scene where the protagonist removes his MJOLNIR armor, revealing his bare backside to the audience. This departure from the video games, where the Chief's face and body remained largely a mystery for decades, sparked a wave of mockery and shock across social media. Used primarily to critique the show's creative direction or to joke about the 'humanization' of a super-soldier, the meme has become a symbol of the divide between the original game lore and the TV adaptation's narrative choices.