Craig the Brute refers to a Jiralhanae enemy from the 2020 Halo Infinite gameplay reveal whose low-detail, expressionless face became an overnight sensation. Originally used to mock the game's initial graphical fidelity, the community quickly adopted 'Craig' as an unofficial mascot, naming him via a social media post that simply asked, 'What should we call this Brute?' The meme became so influential that developer 343 Industries eventually leaned into the joke, referencing Craig in marketing materials and even placing a hidden in-game Easter egg of a rock concert poster featuring him. Today, the image is used to represent disappointment in technology, deadpan reactions, or a love for gaming's most accidental icons.