The Marvel Editor-In-Chief Japanese Pseudonym Controversy centers on C.B. Cebulski, who in 2017 admitted to using the pen name 'Akira Yoshida' early in his career to write for Marvel Comics. By creating a fictional Japanese persona, Cebulski was able to bypass Marvel’s policy against staff members receiving freelance writing pay and even fabricated a backstory for 'Yoshida' that included living in Japan. The controversy resurfaced upon his promotion to Editor-In-Chief, sparking debates about cultural appropriation, honesty in the publishing industry, and corporate ethics. In meme culture, the situation is often used to mock instances of corporate rebranding, dual identities, or people pretending to be someone they aren't to gain an advantage.