The Mario + Rabbids Kingdom Battle meme stems from the unexpected and initially surreal announcement of a crossover between Nintendo's iconic Mario franchise and Ubisoft’s irreverent Rabbids. The internet quickly latched onto the 'Mario with a gun' concept, which stood in stark contrast to Nintendo's usually pacifist and family-friendly image. Featuring highlights like the selfie-obsessed Rabbid Peach and tactical turn-based combat, the meme is frequently used to represent bizarre collaborations that surprisingly work well, or to mock the sudden jump from whimsical platforming to strategic warfare.