Mariah Mallad, better known online as Momokun, is a widely recognized cosplayer and internet personality whose expressive photos and high-energy public appearances have made her a staple in meme culture. Often featuring vibrant costumes and dramatic facial expressions, her images are frequently utilized as reaction templates within the anime, gaming, and cosplay communities. While her career has seen its share of viral moments and controversies, her impact on the visual language of the 'cosplay meme' remains significant. Users typically employ these templates to express excitement, shock, or to parody the 'expectations vs. reality' aspect of the convention circuit.