The Madden Giferator was an official marketing tool launched by EA Sports in 2014 to promote Madden NFL 15, allowing fans to create and share customized GIFs of players with unique captions. While intended for hype and sports highlights, the internet quickly hijacked the tool to create surreal, non-sequitur, and often provocative memes that had little to do with actual football. The distinctive font and bold overlays became a staple of mid-2010s internet culture, symbolizing the unpredictable nature of brand-led social media campaigns. Today, it is remembered as a legendary example of how user-generated content can take on a hilarious and subversive life of its own.