The 'Bills Mafia' label originated in 2011 after a Twitter exchange involving former player Stevie Johnson, but it quickly evolved into a cultural phenomenon representing the Buffalo Bills' incredibly passionate and rowdy fanbase. The meme most famously captures the 'table smash,' an iconic tailgate ritual where fans launch themselves off trucks or ladders into folding tables. It symbolizes a unique blend of blue-collar grit, extreme loyalty, and the chaotic energy that defines Buffalo's sports identity. Beyond the wild antics, the meme often highlights the community's charitable nature and their resilient 'us against the world' mentality through snowstorms and playoff heartbreak.