The #M7Challenge originated from a 2016 photograph of Ugandan President Yoweri Museveni sitting in a folding chair on the side of a road in Kyeirumba to take a phone call. The image quickly went viral across Africa and the globe, sparking a challenge where social media users recreated the nonchalant pose in various absurd locations. Known for its depiction of calmness in unexpected places, the meme is widely used to represent someone waiting for gossip, minding their own business, or showing off a casual display of power.