The Liver King meme centers on Brian Johnson, an internet personality who rose to viral fame by promoting an 'ancestral' lifestyle centered around raw organ meats and intense physical training. Known for his catchphrase 'Stay Primal' and his list of nine ancestral tenets, he became a fixture of fitness culture through his shirtless, hyper-masculine videos. The meme often parodies his extreme diet, his yelling delivery, or the irony surrounding his claims of being a 'natural' athlete after his steroid usage was famously revealed. Users use this template to poke fun at health fads, excessive workout routines, or anyone trying too hard to be 'alpha'.