The #Litterati meme is a clever play on words, blending the concept of the 'Illuminati' with either the 'Literati' (intellectuals) or the global 'Litterati' movement started to track and clean up waste. It often features imagery suggesting a secret society of people who are inexplicably obsessed with cleaning the environment or displaying their superior reading habits. The meme gained traction on social media as a way to gamify environmentalism and poke fun at the intense dedication of activists. Today, it is used to highlight the 'secret' power of small individual actions and the irony of intellectual superiority in everyday situations.