The '#LikeAGirl' meme originated from a viral 2014 marketing campaign by the brand Always, which aimed to challenge the negative connotations associated with the phrase. While it began as a poignant video highlighting how puberty impacts girls' self-esteem, the phrase quickly evolved into a global movement on social media. In the world of memes, it is used to subvert expectations—taking a phrase once used as a playground insult and repurposing it to showcase excellence in sports, academics, or professional life. Users often pair the hashtag with photos of incredible feats of strength or skill to prove that doing something 'like a girl' is actually a badge of honor.