Lario refers to a low-fidelity, 3D-modeled version of a character from the indie hit game Pizza Tower, originally intended to be a background element representing Pillar John. The meme gained massive traction on social media and YouTube in early 2023, typically accompanied by a sped-up or high-pitched version of the song 'Enemy' by Imagine Dragons. Its popularity stems from its surreal, 'deep-fried' aesthetic and the absurdity of a Mario lookalike being placed in chaotic contexts. Users typically use the Lario template to represent a sense of misplaced confidence, ironic seriousness, or simply to participate in the 'Everybody wants to be my enemy' video trend that dominated gaming communities.