The 'Lamar Roasts Franklin' meme, better known as the 'Yee Yee Ass Haircut' roast, originates from a cinematic scene in Grand Theft Auto V where Lamar Davis insults Franklin Clinton's appearance at the end of a mission. First appearing upon the game's release in 2013, the scene saw a massive resurgence in late 2020 and early 2021 when fans began modding the scene to replace Lamar with various pop culture characters like Kermit the Frog, Harry Potter, or even Darth Vader. The meme is defined by Lamar's rapid-fire delivery, the absurd insults, and the iconic sing-song ending. It is widely used to humorously critique someone's fashion choices or to express utter dismissal of an argument.