The 'Kombucha Girl' meme features Brittany Broski's visceral and rapidly changing reaction to tasting kombucha for the first time in a 2019 TikTok video. The clip went viral because of her highly expressive face shifting from pure disgust to thoughtful consideration and, finally, a reluctant approval. It became a universal symbol for any situation where someone experiences conflicting emotions or tries something they expected to hate but ended up liking. Today, the template is a staple for depicting the 'wait, hold on' moment of realization in dating, food, and pop culture.