Kombucha Girl, featuring content creator Brittany Broski, became an overnight sensation in August 2019 after she posted a TikTok video of herself trying cherry cola kombucha for the first time. The video went viral due to her rapid-fire facial transitions from sheer disgust and physical recoil to cautious intrigue and eventual approval. Since then, the template has been widely used to illustrate the experience of trying something new, changing one's mind, or the internal struggle of making a difficult decision. It remains one of the most relatable reaction memes on the internet, perfectly encapsulating the 'well, it's not that bad' realization.