The Khaby Lame Shrug meme, also known as 'It's That Simple,' features the world-renowned TikToker Khabane Lame reacting to overly complex or absurdly engineered life hacks. Emerging in 2020, Lame's silent performances involve him demonstrating the straightforward solution to a problem and ending with his signature palm-up gesture. This meme resonated globally because it satirizes the clickbait nature of 'DIY' content while celebrating common sense. It is widely used to mock corporate bureaucracy, unnecessary tech features, or anyone who chooses the most difficult path to complete a basic task.