Khaby Lame became a global sensation on TikTok starting in 2020 by reacting to unnecessarily complex 'life hack' videos. His signature move involves silently performing the same task in a straightforward, logical manner, followed by his iconic wide-eyed expression and an open-handed gesture toward the result. Unlike many influencers, Khaby's appeal lies in his wordless sarcasm and relatability, poking fun at the absurdity of internet trends. The meme is universally used to highlight common sense solutions to problems that shouldn't exist, making it a staple for anyone wanting to call out over-engineering in daily life.