The cover of Kendrick Lamar's 2017 studio album 'DAMN.' features a photograph of the rapper looking weary and somber in front of a red brick wall, topped with a bold, serif font. Almost immediately upon its reveal, the image became a viral sensation as fans and meme-creators began using Kendrick’s defeated posture to represent feelings of existential dread, exhaustion, or being caught in a frustrating situation. It is widely used to highlight the 'DAMN.' feeling one gets when realizing a mistake or facing an unavoidable consequence. The template remains a staple in hip-hop meme culture for its versatility and the universally relatable expression of the artist.