The 'Say Drake' meme exploded in 2024 during the high-stakes rap feud between Kendrick Lamar and Drake. It specifically references the opening lines of Kendrick's scathing diss track 'Not Like Us,' where he adopts a taunting tone to deliver serious allegations against the OVO rapper. The visual often accompanies Kendrick's stern or accusatory expression, symbolizing a direct call-out or a moment of absolute lyrical dominance. It has transitioned from a specific hip-hop moment into a general-purpose template used to confront someone or highlight a 'gotcha' moment in any context, fueled by the song's massive commercial success and cultural impact.