The 'Running Up That Hill' meme surged into internet culture following the fourth season of Netflix's 'Stranger Things' in 2022. The iconic scene featuring Max Mayfield escaping the villain Vecna while listening to the 1985 Kate Bush hit became an instant viral sensation across TikTok and Twitter. Social media users began pairing the song—and the visual of Max levitating or sprinting through a dark psychological void—with situations involving intense focus, narrow escapes from mundane problems, or the sheer transformative power of a favorite track. It represents a rare cultural moment where a classic song reclaimed the global charts decades later, fueled entirely by cinematic storytelling and highly relatable meme aesthetics.