JustinRPG became an internet sensation in the early 2010s through his sincere and elaborate devotion to the legendary Pokémon Reshiram, famously claiming to be married to the character. His YouTube channel featured numerous songs and videos dedicated to this relationship, which eventually turned him into a cult figure within the Pokémon community and internet history. Memes featuring JustinRPG typically reference his extreme dedication to fictional characters, his unique musical style, or the specific imagery from his 'I'm in Love with Reshiram' video. Today, the meme serves as a nostalgic nod to the era of early YouTube eccentricity and the heights of niche internet fandom.