Justin Kuritzkes became an internet legend in 2011 with his viral video 'Potion Seller,' where he used a webcam filter to distort his face while portraying both a desperate knight and a stubborn merchant. The video's surreal dialogue and Kuritzkes' intense, distorted performance turned it into a cornerstone of early YouTube absurdist humor. Beyond his viral fame, Kuritzkes has transitioned into a highly successful career as a playwright and screenwriter, notably writing the 2024 film 'Challengers.' The meme is typically used to represent gatekeeping, absurdly high standards, or any situation where someone is told they simply 'cannot handle' what is being offered because it is too powerful for them.