The 'Juan' meme features a low-resolution image of a horse standing on a balcony, usually accompanied by the singular name 'Juan' in bold text. Emerging as a peak example of 21st-century surreal humor, the image originated from a house in Malta but gained global notoriety around 2020. Its popularity stems from its absolute lack of context and the absurdity of seeing a large animal in such an improbable location. It is widely used in 'shitposting' culture as an ironic punchline or a nonsensical reaction image, embodying the chaotic and minimalist spirit of modern internet memes.