The José Luis meme, often featuring a polar bear sitting calmly on a sofa or chair, belongs to the 'Iberian Shitposting' subgenre of internet culture. While similar to the 'Juan' horse meme, José Luis captures a specific vibe of existential dread mixed with absurd simplicity. It gained massive popularity in Spanish-speaking communities before crossing over to global audiences who appreciated the surreal aesthetic of an Arctic predator in a domestic setting. Typically used with just the name as a caption, the meme represents a peak in 'bottom-text' humor where the absurdity of the image carries the joke.