The 'Jordan Poole Effect' refers to the internet theory that NBA guard Jordan Poole plays significantly better when there are attractive women, often dubbed 'baddies,' sitting in the front row. This phenomenon gained viral traction during the Golden State Warriors' 2022 championship run, where fans noticed a correlation between his scoring outbursts and the presence of high-profile spectators. The meme typically contrasts Poole's regular performance with his 'Prime Jordan' status triggered by courtside distractions. It has since become a staple of NBA Twitter and TikTok, used whenever Poole or any other player has a breakout game under the watchful eye of a celebrity or fan.