The 'Jokes Clown' meme, also known as 'Putting on Clown Makeup,' is a four-panel progressive image showing a man applying clown cosmetics until he is fully costumed. Each stage represents a step in a person's descent into delusion or the realization that they are making a fool of themselves by ignoring reality. It became a viral sensation as a way for internet users to mock their own bad takes, unsuccessful dating strategies, or gullibility regarding unrealistic expectations. The meme perfectly captures the irony of sticking to a failing plan until the transformation into a total clown is undeniable and complete.