The Joe Exotic N-word video originated from leaked outtakes filmed during the production of the Netflix hit 'Tiger King.' In the footage, Joe Exotic expresses extreme frustration over his inability to use racial slurs without facing social backlash, showcasing the erratic and controversial behavior that would later make him a household name. The clip surfaced online following the show's massive success in early 2020, quickly becoming a symbol of the show's 'murder, mayhem, and madness.' In the meme world, the template is used to represent irrational rants, moments of perceived injustice, or any situation where someone is doubling down on a losing or absurd argument.