Originating from the 2020 Netflix sensation Tiger King: Murder, Mayhem and Madness, this meme captures Joe Exotic’s unapologetic defiance against conventional norms. During his legal battles, Joe famously expressed his disdain for traditional attire, preferring his flamboyant, sequined, and fringed shirts over a standard suit. The meme took off on social media as a symbol of radical authenticity—or just plain stubbornness—in the face of professional or social pressure. It is commonly used to express a refusal to conform to dress codes, corporate culture, or any situation requiring proper behavior, usually with a comedic or chaotic undertone that celebrates individuality at any cost.