The 'Jingling Keys' meme is a metaphorical expression used to describe the act of using trivial or shallow entertainment to distract a group from a more significant, often negative, situation. Much like a parent jingles keys to entertain a fussy infant, this meme portrays audiences, voters, or consumers as the 'infant' being easily manipulated by 'shiny objects' like celebrity gossip, minor software updates, or manufactured outrage. It gained significant traction in online political and gaming circles to criticize PR strategies and media cycles that prioritize sensationalism over substance. The meme serves as a cynical commentary on short attention spans and the perceived gullibility of the general public when faced with superficial rewards.