The Jelly Bean Challenge, centered around the BeanBoozled game by Jelly Belly, involves participants eating identical-looking beans that could either be a delicious fruit flavor or a disgusting novelty flavor like rotten egg or stinky socks. The trend exploded on social media platforms like YouTube and Vine, where creators filmed their polarized reactions to the sudden, repulsive tastes. In meme culture, the challenge serves as a metaphor for situations where the outcome is entirely up to chance, often used to illustrate the 'Russian Roulette' nature of online dating, mystery boxes, or risky life decisions where the stakes are deceptively high.