The JelloApocalypse Lovely Complex controversy erupted when YouTuber Brendan Blaber released a video critiquing the beloved shojo series, specifically focusing on the height-based dynamic between characters Risa and Otani. His take was met with significant pushback from the anime community, who argued that his analysis ignored the cultural context and tropes of the genre. The controversy quickly transformed into a meme format used to illustrate the clash between Western YouTube critics and traditional anime fans. These memes often parody the 'sanctimonious' tone critics are perceived to take or the explosive, defensive reactions of the fanbase, making it a staple for anyone following online anime drama.