The 'Jeffree Star vs. the Illuminati' meme surged in popularity following a series of cryptic and explosive tweets by the makeup mogul in early 2023. Star claimed to have 'escaped' the dark underbelly of the Hollywood elite and threatened to reveal the industry's deepest secrets, sparking a massive frenzy of conspiracy theories across TikTok and Twitter. The meme typically utilizes screenshots of his defiant social media posts or his dramatic reactions to represent someone exposing a massive secret or standing up against a powerful, shadowy organization. It is widely used to mock celebrity culture, dramatic 'truth-telling' moments, or any situation where an individual feels they are fighting against an oppressive system.