The Jared Leto's Green Jacket meme captures the relatable cycle of instant obsession and immediate gratification. It features two images: one of Leto at a 2016 Gucci fashion show looking mesmerized by a bright green coat, and another of him proudly wearing that same coat at the London premiere of Suicide Squad. While Leto later clarified he didn't actually buy the coat on the spot, the internet adopted the visual narrative as the ultimate representation of 'seeing something and needing it immediately.' It is widely used to joke about impulse shopping, niche hobbies, or any situation where a person goes from a spectator to a full-blown participant overnight.