The J.G. Wentworth meme originates from a series of highly recognizable television commercials for a financial services company. The most famous iteration features ordinary people, often on a city bus or leaning out of windows, bursting into dramatic operatic song with the catchphrase, 'It's my money, and I need it now!' This absurdly catchy marketing campaign became an internet sensation, evolving into a template for expressing intense urgency or demanding something immediately. Users often swap the word 'money' for other relatable desires, such as 'pizza,' 'sleep,' or 'a vacation,' to highlight a desperate need for instant gratification in various comedic contexts.