The Hello Neighbor MatPat meme stems from the intense and often convoluted series of Game Theory videos produced by MatPat regarding the indie horror game Hello Neighbor. As the game's development progressed through various alphas and betas, the lore became notoriously difficult to track, leading MatPat to create increasingly complex theories to piece the narrative together. The meme typically highlights the contrast between the simple act of playing the game and the absolute madness of trying to solve its hidden mysteries. It is frequently used to represent over-analyzing simple situations or the obsessive nature of internet sleuths hunting for lore where it might not even exist.