The 'It's Corona Time' meme gained massive popularity in early 2020 during the onset of the global COVID-19 pandemic. It originated from a viral TikTok audio featuring a distorted voice announcing the phrase followed by a catchy beat, often paired with people performing chaotic actions, stocking up on supplies, or reacting to minor symptoms like a sneeze. The meme captures the initial surreal atmosphere of lockdowns and the collective coping mechanism of using humor to deal with a global crisis. While it features the name of a popular Mexican beer brand, its cultural impact is firmly rooted in the specific social and digital landscape of 2020 internet culture, representing a unique moment in time when the world stayed home and shared jokes to stay sane.