This iconic scene originates from the 'It's Always Sunny in Philadelphia' episode 'Sweet Dee Has a Heart Attack,' which first aired in 2008. It features Charlie Kelly, played by Charlie Day, as he descends into a caffeine-fueled madness while working in a corporate mailroom. Charlie frantically tries to explain a massive conspiracy involving a non-existent employee named Pepe Silvia to his friend Mac. The 'Day Bow Bow' phrase refers to Charlie's attempt to vocalize the 1985 song 'Oh Yeah' by Yello, which he believes is haunted or singing to him. The clip has become the gold standard for representing conspiracy theories, over-analysis, and general frantic energy. It is commonly used when someone is trying to explain a complex or nonsensical idea that only makes sense to them. Whether it is deep gaming lore or why you are late for work, this meme captures the essence of being 'unhinged.' Example captions include: 'Me explaining the Marvel cinematic timeline to my date' and 'When you find one inconsistency in the group chat story.'