Originating from the Family Guy episode 'Untitled Griffin Family History,' this meme features Peter Griffin admitting to his family that he didn't enjoy the cinematic classic 'The Godfather' because 'it insists upon itself.' Despite his family's shock and Lois's defense of the film's cast and acclaim, Peter remains hilariously stubborn. The phrase has since become the ultimate internet shorthand for critiquing anything—from movies to video games—that feels overly self-important, pretentious, or tedious. It is widely used to highlight unpopular opinions or to mock things that are universally praised but personally found to be overrated.