The 'It Do Go Down' meme stems from a viral 2016 video featuring two men in a small motorized boat approaching a dam spillway. As the passenger panics, shouting that they are about to go over the edge, the driver (Robert) calmly insists, 'It don't go down.' At the very last second, as the boat tips over the ledge, Robert finally admits, 'It do go down.' The meme is celebrated for its perfect comedic timing and the stark contrast between the passenger's frantic energy and Robert's misplaced confidence. It is commonly used to depict situations where someone ignores a clear warning until it is far too late to turn back.