The 'Inside the Cake' meme, often associated with the 'Is it Cake?' phenomenon, became a viral sensation in 2020 when videos of hyper-realistic objects being sliced to reveal sponge cake flooded social media. From shoes and potted plants to rolls of toilet paper, these deceptive desserts challenged the internet's perception of reality, leading to the existential catchphrase 'Everything is cake.' The meme is used to represent moments of shocking realization where something substantial or intimidating is revealed to be superficial, or simply to lean into the absurdity of a world made of fondant. It serves as the perfect visual metaphor for deception, hidden surprises, and the surreal nature of online trends.