The 'Cake or Fake' meme, also known as 'Everything is Cake,' became a viral sensation in 2020 after videos of hyper-realistic cakes being sliced open flooded social media. Originating from the incredible artistry of bakers like Tuba Geçkil, the trend features everyday objects—from Crocs and soap bars to potted plants—that reveal themselves to be sponge and frosting when cut with a knife. The meme tapped into a collective sense of existential dread, with internet users jokingly questioning if the entire world was secretly made of cake. It has since evolved into a global phenomenon, inspiring high-stakes competition shows and endless parodies regarding the deceptive nature of appearances.